
Who We Are
Trade Mark Attorneys with Commercial Perspective
grayster IP is an Australian trade mark attorney practice advising businesses and individuals on the protection, registration and strategic management of brands in Australia and internationally.
Led by Principal Larry Gray, the practice brings more than 35 years of international commercial experience to the management of intellectual property matters. This commercial background provides clients with practical, business-focused guidance that extends beyond the mechanics of trade mark registration.
We recognise that a trade mark is not simply a legal right, but an important commercial asset requiring careful protection, management and strategic oversight.
This perspective led to the development of InproPort™ — the practice’s structured framework for trade mark portfolio management designed to support the long-term protection and coordination of intellectual property rights across jurisdictions.
What We Do
The practice provides focused, advisory-led trade mark services, including:
• trade mark clearance searching and filing strategy
• trade mark registration and prosecution
• international trade mark coordination
• portfolio management and renewal oversight
• monitoring, opposition and enforcement support
• assignment, licensing and ownership recordals
Where appropriate, portfolio activities may be managed through
InproPort™, providing clients with a structured approach to maintaining and overseeing trade mark rights over time.
How We Work
grayster IP operates on a direct, attorney-led model with an emphasis on clarity, responsiveness and commercially relevant advice.
Clients work directly with a trade mark attorney, ensuring consistency in strategic direction, communication and execution throughout the lifecycle of a matter.
The practice is supported by a dedicated administrative and legal support team responsible for the technical management of filings, renewals, portfolio maintenance and procedural requirements across Australian and international jurisdictions.
This combination of strategic oversight and disciplined administration enables the practice to provide a high level of personal service while maintaining precision across portfolio management activities.
International Focus
The practice acts for both Australian clients expanding internationally and overseas clients requiring trade mark protection and representation in Australia.
Where appropriate, matters are coordinated through a trusted network of international associates to support consistent and effective protection across multiple jurisdictions.
Why grayster IP
Businesses operating across multiple markets require more than isolated trade mark filings. They require coordinated protection supported by ongoing strategic oversight.
grayster IP provides commercially focused trade mark services designed to assist clients in securing, managing and protecting intellectual property rights as valuable business assets.

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